Under its metaverse platform – the MGverse, the carmaker will offer users various digital experiences and services like vehicle configuration, NFT (Non-fungible token), a digital car club and more.
MG Motor India has announced the launch of its own metaverse platform – the MGverse. It is the first automobile manufacturer in India to do so, and MG says that the goal is to provide an immersive experience to its customers and stakeholders through multiple arenas. Under this metaverse platform, MG Motor India will offer users various digital experiences and services like vehicle configuration, NFT (Non-fungible token), a digital car club and more. With this, the company aims to bring MG fans, customers, partners, and employees together to work, play, engage, collaborate, co-create, socialise, and shop, all under one platform.
Talking about MGverse, Gaurav Gupta, Chief Commercial Officer, MG Motor India, said, “Digital technologies have advanced faster than any other innovation in human history. MGverse is a step forward where users can interact with visualised data, just like in the real world. At MG, we strive to provide our customers with immersive experiences at every touchpoint. MGverse is our vision for creating our Metaverse, in which we and our partners will constantly explore, innovate, improvise, and develop new solutions to consistently enhance the customer experience in the future.”
Like all multiverses, here too a user can create his or her own digital avatar and explore the MGverse, which offers five different experience centres – Explore & Creator’s Centre, NFT Gallery, MG Car Club, Gaming Arena, and MG Knowledge Centre. The creator’s centre will allow users to personalise, accessorize and build their favourite MG vehicle in the Metaverse. Users can also take a virtual test drive and even allow customers to book their MG cars online. It will also have the MG Expert virtual guide.
The NFT Gallery will have MG’s finest collections on display and users will be able to collaborate and co-create, list, and transact NFTs on the platform. Additionally, it will also allow individuals and creators to create their own NFT and earn. As for the MG Car Club (MGCC) here the members will get one more avenue to connect, engage and celebrate through members-only events and concerts. They will also have an option to buy MG merchandise from MGverse.
Next is the Gaming Arena where users will get a chance to experience MG’s racing history. They can also choose their favourite racetrack to race in a sportier MG or play other games. Finally, we have the MG Knowledge Centre, which will provide opportunities to MG employees and partners for upskilling and attending virtual training sessions, conferences, meetings, etc.
Talking about the different arenas, Gupta said, “This initiative will help us further strengthen our relationship with GenZ and Gen Alpha. With MGverse, we will build upon our virtual customer experience content to familiarize the future generation with innovative brand experiences.”
The platform will be accessible on mobile as well as other web browsers. Moreover, MG also intends to make similar experiences available for VR (Virtual Reality) headsets, allowing a more captivating and realistic experience at home and in dealerships. The platform will be executed in phases, with the first phase being implemented during the coming festive season.