This Fashion House Used Smashed iPhones To Invite Guests To Paris Fashion Week


Balenciaga sent out cracked iPhones as invitations.

Luxury fashion house Balenciaga is once again in the news – this time for its unique invites. Ditching traditional paper or digital invitations, the French label instead used smashed Apple iPhones to invite guests to its Autumn/Winter 2022 show at Paris Fashion Week. According to the Daily Mail, each iPhone was engraved with the date and time of Balenciaga’s show at Paris Fashion Week. 

“Please find personalized information on the back of this phone. This is a genuine artifact from the year 2022,” read the invitation. “It is nonfunctional and to be used for display purposes only. This document certifies that this device is, to the best of our knowledge, not artificially manufactured but made from years of use and later, neglect,” it added. 

Photos and videos that have been widely shared online show that devices with cracked screens were sent out to invitees. 

Reactions to the unique invitations ranged from impressed to confused. 

While some described the invites as “cool” and “out of the box”, others found the concept to be outdated

The Balenciaga show took place on Sunday, March 6, and was live-streamed across the world. 

Balenciaga is often in the news for its bizarre designs and creative publicity stunts. Last year, the Paris-based luxury company revealed a high-heel version of Crocs’s famous clogs. Before that, its $3,000 bag and $1,290 shirt had both been massively trolled on social media. 

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