Triumph Motorcycles Joins Hands With Breitling For Custom Bike


Swiss watchmaker Breitling and British motorcycle brand Triumph will introduce a limited edition watch and a customised motorcycle.

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Triumph, Breitling join hands for long-term brand partnership

British motorcycle brand Triumph Motorcycles has joined hands with Swiss watchmaker Breitling for a long-term partnership, which will see a limited-edition watch and a customised motorcycle to be revealed in early 2022. According to a joint announcement, Breitling has played a pioneering role in the development of the modern chronograph, and Triumph has passionately shaped the evolution of the motorcycle. With a shared passion for precision craftsmanship, as well as bold and original design philosophy, the two brands will unveil a custom motorcycle, as well as limited-edition watch in early 2022.

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The Triumph Thruxton RS is already on display at select Breitling boutiques across the world

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“This is where substance meets original styling. You can expect purposeful engineering paired with modern retro designs,” says Breitling CEO Georges Kern. “But however you want to describe it, there’ll be a huge sense of adventure and discovery.”

Triumph Motorcycles CEO Nick Bloor welcomes this unique chance to collaborate with another established heritage brand. “Like Breitling we’re committed to providing the flawless handling and incredible finishes that give our community an incomparable experience.”

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The Breitling and Triumph partnership will see a new customised motorcycle and limited-edition watch in early 2022


The Triumph Thruxton RS motorcycle is already on display in top Breitling boutiques around the world. In August this year, a Thruxton RS will be on display in Breitling’s New York City location, once the remodel of the store is completed. The customised motorcycle to be unveiled in early 2022, will be a special model, likely to be offered in limited numbers on sale. More details will be revealed closer to when the custom motorcycle is revealed, as well as the limited edition Breitling watch, both possibly with joint branding.

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